We're lucky to be doing both at the same time. It's fun diving into clients' heads and making intangibles, tangible. It's fun shopping for colors and typefaces with clients. It's fun wrestling with clients' ideas, and even more fun putting those ideas into pixels.
Most of all, it's fun presenting work that we're proud of. Every project is like a Christmas tree: it grows from an initial idea into a unique icon that brings joy to everyone who sees it.